Undergraduate Programs
Degree Programs
Advertising Minor
The School of Journalism offers two advertising minors: one for marketing majors in the Kelley School of Business and the other for majors in other areas. The minor requires seven courses and 19 credit hours to complete.
Journalism students may have a focus on advertising, but they must contact the Executive Associate Dean of the School of Journalism for information about the minor.
Kelley School of Business - Marketing Majors
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*J320: Principles of Creative Advertising (3 cr.)
Required pre-requisite for all other courses in the sequence
M415, Advertising and Promotion Management, may be substituted
- *J300: Communication Law (3 cr.) P: J320
L203 or L204, Commercial Law, may be substituted
- J335: Retail and Direct Advertising (3 cr.) P: J320/M415
- J463: Computerized Publication Design I (3 cr.) P: J320/M415
- J420: Advertising Research and Management (3 cr.) P: J320/M415 and J335
- J438 Advertising Issues & Research (3 cr.) P: J320/M415, J300, J335, J420, J463 or permission
- *J400: Careers in Public Relations and Advertising (1 cr.) P: J320 and Junior standing
BUS-X320 may be substituted
Note: Items identified with * have required marketing courses that may be taken as substitute for a journalism class and also counted toward the minor in Advertising. These rules apply ONLY to marketing majors.
Note: J420 and J463 may be taken concurrently; J335 and J438 may be taken concurrently.
Other Areas
- J320: Principles of Creative Advertising (3 cr.)
Required pre-requisite for all other courses in the sequence
- J300: Communication Law (3 cr.) P: J320
- J335: Retail and Direct Advertising (3 cr.) P: J320/M415
- J463: Computerized Publication Design I (3 cr.) P: J320/M415
- J420: Advertising Research and Management (3 cr.) P: J320/M415 and J335
- J438: Advertising Issues & Research (3 cr.) P: J320/M415, J300, J335, J420, J463 or permission
- J400: Careers in Public Relations and Advertising (1 cr.) P: J320 and Junior standing